EVE LOM
Our founder worked directly with the EVE LOM team serving as a fractional copy lead (Content and Communications Lead). Work included product naming, ingredient naming, tagline development, campaign storytelling, messaging hierarchy, toolkit development, press releases, PDP copy, packaging copy, email copy and print collateral.
EVE LOM NPD Product + Ingredient Naming, Taglines & Messaging
Our founder worked heavily across EVE LOM’s NPD, including launches from 2025-2028. Highlights included the repositioning of the Smoothing Eye Complex. The product pack itself could not be changed, and instead the product required careful repositioning across D2C, Retailer, and Social Media. The end result: 360° Eye Transformation. Smoothing Eye Complex+ now powered by a caffeine & peptide infusion.
When a lavender-derived ingredient was to be used in the brands NEW Renewal Treatment Eye Oil, careful consideration had to be made for anticipated negative-consumer sentiment around the usage of lavender around the eye area. The end result: renaming the ingredient to Circadian Floral Active.
Product Naming and Tagline Development:
Renewal Treatment Eye Oil: A Night-Time Reset For Visibly Rested Eyes.
Time Retreat Restorative Skin Essence: Prime. Plump. Perfect.
Cleansing Oil: Purify, balance & nourish in every cleanse.
Ingredient Naming: Renamed Lavendar Oil to Circadian Floral Active (Lavender-Derived)
Product Renaming & Repositioning: Smoothing Eye Complex+ now powered by a caffeine & peptide infusion. 360° Eye Transformation.
Packaging Copy
Copy Toolkit Development for Each Launch
2027 & 2028 NPD Product Naming
EVE LOM 40th Anniversary Storytelling & Taglines
The EVE LOM 40th Anniversary Pop-Up took place at Shreeji Newsagents (6 Chiltern Street, Marylebone, London) from May 9–11, 2025. Guests took home custom-branded newspapers (written by us!)
Tagline Development
Product Packaging Copy (Limited-Edition Set)
Storytelling concepts, editorial direction and writing of newspaper distributed to attendees.
Copy Toolkit & Messaging Hierarchy
EVE LOM Holiday 2025 Storytelling & Naming
Holiday is such a fun time to bring out the festive tunes, and get developing some creative storytelling. Our founder worked with EVE LOM to name their 2025 Holiday Collection (All That Shimmers), Tagline Development “Unwrap London’s Secret To Radiance” and develep emotive storytelling for email and digital channels including “Beneath the lights of London, a secret collection shines”.
Collection Naming
Tagline Development
Product Packaging Copy (Limited-Edition Sets)
PDP Copy
Copy Toolkit
Brand Poetry & Storytelling for Social