SEPHORA PDP COPY, VISUAL CONTENT & CREATIVE
Our founder was responsible for developing the copy for Glossier's Sephora US product pages and has worked on Sephora copy for major beauty brands, including brands from the Sephora Accelerate program.
WHAT WE DO
We're a beauty branding and creative studio with expertise in Sephora PDP copywriting, product storytelling, photography and creative production.
Sephora PDP Copywriting
Selecting benefits one-by-one, who your product is for, keeping things to 155 characters or less, all the while maintaing your brand tone of voice (and putting in some of Sephora’s), PLUS helping your product show up on search? It’s a big job, but someone’s gotta do it!PDP Visual Strategy
You may already have some solid content that can be used to meet Sephora’s best-in-class standards, there’s no point reshooting if you don’t need to! We’ll look through your exisiting content library, pull what works for Sephora, and where needed, have a graphic designer add callouts, fragrance descriptors, and ingredient information to existing imagery. 
PDP Content Production
In the event your content library is missing a few key pieces (or maybe you need a total refresh) we plan and produce photoshoots—from start to finish, helping you meet Sephora’s best-in-class standards. 
WE’VE OPTIMIZED BEAUTY BRANDS FOR SEPHORA.
From international and Korean brands needing PDP copy optimization as they launch on Sephora US, to newly launched brands that got a head-start with Sephora Accelerate, we’re well trained in what assets are needed for Sephora launches. Did we mention our founder rewrote the entire Glossier SKU portfolio for their highly-anticipated Sephora launch?
From product renaming (so we can optimize for Sephora’s on-site search) to PDP copy and visual assets.
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Yes. Our founder has extensive experience writing Sephora US product page copy for major beauty brands, including Glossier. We develop product descriptions, benefits, ingredient storytelling and other consumer-facing PDP content.
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Yes. We offer concept development, art direction and full-scale beauty photoshoot production, including model photography, product imagery, swatches, textures and application shots.
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Of course. We also develop e-commerce copy and creative content for beauty brands selling through other retailers like Ulta, Macys, Nordstrom, Target and their own websites.
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Absolutely. We develop the words and visual creative together so the product story feels considered from start to finish, but you’re also wlecome to tap into our expertise for one or the other.
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Yes. We can review and refine existing PDP copy, visual content and overall storytelling, or develop a new creative approach from scratch.