BRANDING FOR BEAUTY.

Some call us a branding studio. Others might say we're an ideas studio. We like to think we're a little bit of both.

Officially, we're a founder-led beauty branding studio with 15 years of industry experience and an actual understanding of what makes beauty brands tick.

From New York City and Los Angeles to London, we've worked with some of the biggest names in beauty. We've seen trends come, go and come back again under a different name (we may have even been the ones renaming them).

Skincare, haircare, color cosmetics, fragrance brands, nails, bodycare—you name it, we’ve worked on it. From global beauty conglomerates and luxury houses to founders and emerging indie brands, we know what it takes to build a beauty brand from scratch, breathe new life into an existing one or help an international brand find its place in Western markets (did someone say Korean?).

Brand strategy, visual and verbal identity, product naming, proprietary ingredient naming, brand lexicons, tone of voice guidelines, creative direction, visual world building and creative campaigns. We get into the details that make a brand distinctive, desirable and difficult to confuse with anyone else.

While thousands of beauty brands are competing for attention, far too many are saying the same thing. We're here to make sure yours has something worth saying.

We're hands-on, opinionated when it counts and not particularly interested in doing things just because everyone else is, and we’re not putting someone on your account who's still figuring out the difference between a peptide and a ceramide.

We know beauty. And we know it well.

We know beauty. We know skincare. We know cosmetics. We know haircare. We know nails. We know bodycare. We know accessories. We know what we know. We’re built for it.

We know beauty. We know skincare. We know cosmetics. We know haircare. We know nails. We know bodycare. We know accessories. We know what we know. We’re built for it.

We make sure brands show up, and show up well.

From early-stage brand development and positioning to tone of voice guidelines, proprietary ingredient and technology naming, and fully fledged beauty brand world building, we get into every detail that makes a brand distinctive with a focus on the verbal and the visual.

We work with beauty brands of all shapes and sizes, from emerging indie names to mass-market, commercial and luxury beauty brands.

SERVICES

  • Positioning, proposition, audience, brand values, messaging hierarchy and strategic direction.

  • Brand, product, ingredient and technology naming, taglines, tone of voice, messaging and storytelling.

  • Creative territories, visual direction, colour, imagery, aesthetic codes and the overall look and feel of the brand world.

  • Campaign concepts, launches, activations, UGC strategy, creator concepts and scouting, briefing, copy direction and creative review.